The Lookbook Style Studio
Empowered by Color. Built by Women. Run by Family.
ABOUT US
The Lookbook Style Studio is not your average personal color analysis (PCA) studio. We are a mother-daughter trio who’ve turned our passion for beauty, harmony, and individuality into a growing studio where every detail is a labor of love.
What sets us apart? Everything you see—from your first DM inquiry to the curated Instagram post that brought you here—is done by us.
No outsourced teams. No bots. Just three women, one family, and a relentless belief that color changes lives.
OUR STORY: A FAMILY IN FULL COLOR
We're a mother and two daughters, each with our own strengths—creativity, intuition, strategy—and we rotate our roles like a perfectly balanced palette. One week, you’ll find one of us deep in client consultations; the next, she’s behind the camera styling flatlays, answering DMs, or designing that infographic you just saved on IG.
Our studio grew out of kitchen-table chats, late-night Pinterest boards, and a shared desire to create something meaningful—and beautiful—from scratch. We didn’t start with a massive budget or a huge following. We started with:
Resourcefulness: Reusing old marketing materials, styling with what we already owned, teaching ourselves graphic design.
Grit: Working weekends, training each other, holding back-to-back consultations even with little ones in tow.
Heart: Every post, palette, and analysis is infused with care. We remember every client. We mean every word.
WHAT WE DO
We specialize in Seasonal Personal Color Analysis, helping clients discover their most harmonious color palettes for wardrobe, makeup, and more.
Services include: 12-Season Color Analysis (in-person & virtual) Curated palette cards and lookbooks Seasonal makeup guides, Workshops, and brand collaborations.
Every service is delivered with warmth, accuracy, and an intuitive understanding of color and personality—because we know what it’s like to want to be seen.
The Lookbook Style Studio
Empowered by Color. Built by Women.
Run by Family.
ABOUT US
The Lookbook Style Studio is not your average personal color analysis (PCA) studio. We are a mother-daughter trio who’ve turned our passion for beauty, harmony, and individuality into a growing studio where every detail is a labor of love.
What sets us apart? Everything you see—from your first DM inquiry to the curated Instagram post that brought you here—is done by us.
No outsourced teams. No bots. Just three women, one family, and a relentless belief that color changes lives.
OUR STORY: A FAMILY IN FULL COLOR
We're a mother and two daughters, each with our own strengths—creativity, intuition, strategy—and we rotate our roles like a perfectly balanced palette. One week, you’ll find one of us deep in client consultations; the next, she’s behind the camera styling flatlays, answering DMs, or designing that infographic you just saved on IG.
Our studio grew out of kitchen-table chats, late-night Pinterest boards, and a shared desire to create something meaningful—and beautiful—from scratch. We didn’t start with a massive budget or a huge following. We started with:
Resourcefulness: Reusing old marketing materials, styling with what we already owned, teaching ourselves graphic design.
Grit: Working weekends, training each other, holding back-to-back consultations even with little ones in tow.
Heart: Every post, palette, and analysis is infused with care. We remember every client. We mean every word.
WHAT WE DO
We specialize in Seasonal Personal Color Analysis, helping clients discover their most harmonious color palettes for wardrobe, makeup, and more.
Services include: 12-Season Color Analysis (in-person & virtual) Curated palette cards and lookbooks Seasonal makeup guides, Workshops ,and brand collaborations.
Every service is delivered with warmth, accuracy, and an intuitive understanding of color and personality—because we know what it’s like to want to be seen.
Meet the Team
PAM FLORIN
Introducing Pam, a certified personal image consultant with a robust background in business and sales, honed over 16 years of corporate work, her extensive experience in market analysis, combined with her passion for image enhancement, uniquely positions her to help individuals and professionals elevate their personal brands.
Pam’s insights into market trends and consumer behavior allow her to tailor her approach, ensuring that each client not only looks their best but also aligns with their professional goals.
With a keen eye for detail and a commitment to empowering others, Pam is dedicated to transforming personal images into powerful statements of confidence and success.
Pam is a Certified Personal Image Consultant from Brand Image Institute (Malaysia).
- President and CEO
ADDIE FLORIN
Meet Addie, a certified personal color analyst with a vibrant passion for arts and design. With a strong foundation in interior design and visual arts, she seamlessly blends her expertise to help clients discover their unique color palettes.
Addie's keen eye for aesthetics and understanding of color theory allow her to elevate personal style, enhancing not just wardrobes but overall confidence. Her enthusiasm for creating harmonious environments and inspiring self-expression makes her a trusted guide in the journey of self-discovery through color.
Whether working with individuals or collaborating on design projects, Addie’s creativity shines as she transforms spaces and styles into personalized works of art.
Addie received her certification from Color Me Tokyo (Japan).
- Founder & Creative Director
NAOMI FLORIN
Naomi is a highly skilled and knowledgeable fashion stylist, specializing in personal styling and color analysis. Her expertise lies in helping individuals discover their unique style identity and enhance their appearance through strategic wardrobe planning and precise color analysis.
Known for her keen eye for detail, strong aesthetic sense, and personalized approach, Naomi is deeply committed to empowering clients with confidence through clothing that reflects their personality, lifestyle, and goals.
Her combination of formal education, hands-on experience, and intuitive understanding of visual harmony positions her as a credible and trusted expert in the field of image and style.
Naomi received her Certificate in Personal Image Consulting from the Brand Image Institute and a Certificate in Personal Styling from The Style Academy International.
- CFO and Chief Stylist
Meet the Trio
PAM FLORIN
Introducing Pam, a certified personal image consultant with a robust background in business and sales, honed over 16 years of corporate work, her extensive experience in market analysis, combined with her passion for image enhancement, uniquely positions her to help individuals and professionals elevate their personal brands.
Pam’s insights into market trends and consumer behavior allow her to tailor her approach, ensuring that each client not only looks their best but also aligns with their professional goals.
With a keen eye for detail and a commitment to empowering others, Pam is dedicated to transforming personal images into powerful statements of confidence and success.
Pam is a Certified Personal Image Consultant from Brand Image Institute (Malaysia).
President and CEO
ADDIE FLORIN
Meet Addie, a certified personal color analyst with a vibrant passion for arts and design. With a strong foundation in interior design and visual arts, she seamlessly blends her expertise to help clients discover their unique color palettes.
Addie's keen eye for aesthetics and understanding of color theory allow her to elevate personal style, enhancing not just wardrobes but overall confidence. Her enthusiasm for creating harmonious environments and inspiring self-expression makes her a trusted guide in the journey of self-discovery through color.
Whether working with individuals or collaborating on design projects, Addie’s creativity shines as she transforms spaces and styles into personalized works of art.
Addie received her certification from Color Me Tokyo (Japan).
Founder & Creative Director
NAOMI FLORIN
Naomi is a highly skilled and knowledgeable fashion stylist, specializing in personal styling and color analysis. Her expertise lies in helping individuals discover their unique style identity and enhance their appearance through strategic wardrobe planning and precise color analysis.
Known for her keen eye for detail, strong aesthetic sense, and personalized approach, Naomi is deeply committed to empowering clients with confidence through clothing that reflects their personality, lifestyle, and goals.
Her combination of formal education, hands-on experience, and intuitive understanding of visual harmony positions her as a credible and trusted expert in the field of image and style.
Naomi received her Certificate in Personal Image Consulting from the Brand Image Institute and a Certificate in Personal Styling from The Style Academy International.
CFO and Chief Stylist
© 2025 The Lookbook Style Studio. All rights reserved.
© 2025 The Lookbook Style Studio. All rights reserved.